Everything You Need to Know at IRCE 2016

June 13,2016
by Kristin Foster

IRCE_Main

 

Are you headed to Chicago for the Super Bowl of conferences, better known as Internet Retailer Conference + Exhibition (IRCE) this week? Great, so are we! This post will highlight everything you need to know so you have a great experience learning from the best at IRCE.

 

Visit SellerActive at Booth 221!

Are you hoping to find some cutting edge new tools to help expand your e-commerce business? How about capturing more Buy Boxes on Amazon? These are the types of questions we would love to discuss with you. We understand that implementing an automated software is an important decision to make, and we want to help!

Come by, get a demonstration of the software, and walk away with a nanocopter (while supplies last)!

 

Speakers + Events We’re Excited For

Tuesday, June 7

9:15 am – Seller Central 101: Marketplace Listings Best Practices
Dave Madoch, Director, E-Commerce – Toynk Toys
This session will dive into how to create comprehensive product listings using Amazon Seller Central. Learn how to efficiently organize your product data for the best performance on Amazon!

10:30 am – Get Discovered: Advertising Strategies for Retailers
Matt Kubancik, President, Founder – Street Moda
Anna Nason, Online Marketing Manager, Data Feeds: CSE, Marketplaces – FTD Companies Inc.
Your work doesn’t stop once your Amazon listings are live! Learn all about how to advertise your products effectively and increase visibility on the Amazon marketplace.

11:00 am – How to Own the Buy Box
Marina Macartney, Director, Marketplace – Swiss Watch International
Nina Won, Director, Sales, Marketing – ShoeMetro
Understanding the Amazon Buy Box and how it works is only half the battle. This session will teach you how to reprice on Amazon and still make money. Hint: come check out SellerActive after this session to learn about our re-pricing strategies!

2:45 pm – Amazon 2016 and Beyond
Gene Munster, Managing Director, Senior Research Analyst – Piper Jaffrey
Amazon is constantly in innovation mode. This session will dive into the latest projects that may impact your Amazon business both now and in the near future.

Wednesday, June 8

10:30 am – How I Got Profitable
Brad Rusin, Director, E-Commerce – Phoenix Leather Goods
All business owners have the same goal: to get into the black. Businesses of all sizes will greatly benefit from this session that dives into what needs to be done to achieve profitability.

11:00 am – Managing Drop Shipping in Times of Crisis
Sam Sisakhti, Owner – USTrendy
Drop shipping is taking over the e-commerce world, but what happens when a crisis strikes? Attend this session to see how you can gain maximum control over your drop shipping business.

1:15 pm – Dynamic Pricing – Boon or Bust?
Paula Rosenblum, Managing Partner – Retail Systems Research
Monitoring your competitors pricing is an important part of your business. This session will walk you through the process from deciding if this strategy is right for your business to the potential implications that come along with it!

3:15 pm – Taming the Returns Beast: How One Retailer Wrote the Book on Product Returns
Jason Willitts, CEO – Quipt
E-Retailers are often faced with the challenge of frequent returns, due to customers not being able to see the product in person before they buy. Learn how to benefit the most from returns feedback in this session.


Thursday, June 9

1:15 pm – Reviews Happen: A Strategy for When and How to Respond
Mike Ward, President – Thrift Books
Jordan Garner, Director of Customer Success – TrustPilot
Most products on Amazon have hundreds of reviews. Make sure you are keeping up with a timely response and sincere message.

3:45 pm – The Hidden Gold in Post-Purchase Marketing
Jay Dunn, Chief Marketing Officer – Chief Outsiders
Learn the most effective way to utilize post-purchase data to market towards your most loyal customers in this exciting session!


Friday, June 10

8:30 am – The State of E-Commerce Search
Zak Stambor, Editor, Online Marketing – Internet Retailer
Attend this session if you are interested in learning more about driving traffic from paid and natural search and how to keep up with the changing industry.

10:15 am – Google Product Listing Ads – Making Them Work for You
Rick Backus, CEO, Co-Founder – CPC Strategy
Darren Baldwin, Director, E-Commerce Strategy – Dungarees.net
Learn about Google’s Product Listing Ads (PLAs) and why they are popular among online retailers. The speakers will go through how to set them up and make them effective!

1:30 pm – Keys to Profitable Growth With Google Shopping
Brett Curry, Lead Strategist – ClassyLlama
William Harris, Vice President, Marketing & Growth – Dollar Hobbyz
This will be another great session discussing Google Shopping. Gain knowledgeable insight from the speakers on how to format product feeds to provide an immediate lift.

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