Last week, SellerActive Senior Sales Consultant, Tim Bildstein, attended the eBay OPEN Seller Celebration in Las Vegas, Nevada. The event was intended for all eBay enthusiasts, particularly those who sell on eBay. Tim was able to gain insight on what eBay has up their sleeves for the remainder of 2016 and beyond! We sat down with Tim upon his arrival back to Portland to hear all about his trip.
Q: How does eBay plan to market their product over the next year?
A: eBay is gearing up with a hard marketing push on channels such as Facebook Messenger and Instagram. Also, starting on August 1st, 2016 they will be marketing on national television networks such as ESPN, HGTV and NBC – just to name a few. I think they have done their research on where millennials spend their time and plan to advertise in those spaces.
Q: eBay on Facebook Messenger? That sounds like an interesting strategy. What else can you tell us about that?
A: It’s definitely an interesting new tactic from eBay. Essentially, customers will receive a Facebook Messenger notification 15 minutes before a listing ends and/or if they are outbid in the final 15 minutes of an auction. You can read more about it on eBay’s bloghere.
Q: How is eBay improving their platform to make it more user friendly?
A: Recently, eBay launched their new Seller Hub for all sellers, which will help eBay sellers create listings faster, see daily sales trends and optimize listings. All of the new analytics are very impressive. It seems that eBay has spent a lot of time studying and analyzing data to make the selling experience more user friendly.
Q: Anything else we should know?
A: I was blown away by this conference and am very excited to get to working with SellerActive clients on ways to improve their eBay listings!
Overall, Tim had a wonderful time at eBay OPEN last week, getting the chance to pass along everything he learned to his current and potential clients. If you are interested in getting on eBay or improving your eBay listings, don’t hesitate to reach out to us at SellerActive!