Setting up Google Shopping with SellerActive

Google Shopping is a unique integration that requires a bit of specialized knowledge to set up. Here's how Google Shopping works with SellerActive.

What is Google Shopping?

Google Shopping is an integration like no other. Unlike other integrations, Google Shopping has no real dashboard, and instead, acts as an extension of your already established web shopping cart to work.

When buying through Google Shopping, your customers will go directly to your webstore and/or shopping cart, and orders made via this service will appear under the linked marketplace used by the purchaser.

Set up Google Shopping in SellerActive

Before you set up Google Shopping, you'll to set up the following:

You'll also need to have the following on hand:

  • Your Google Shopping account email from G-Suite
  • Merchant ID on hand.

In your SellerActive account, click Settings on the left hand navigation menu, and follow the link to Integrations. Follow the on-screen prompts.

Once the Integration is established, you will want to add the columns “Store Link” and “Store Mobile Link” via the Pricing Manager, and fill them out with links for each individual item you want Google Shopping to list.

Please note:

  • Amazon listing URLs are restricted by Google and will not work in this field.
  • You cannot have more than one URL for any singular listing.
Google Shopping with SA

Whenever a customer searches for that listing’s Title or UPC/MPN on Google.com, that listing will appear with an image and the hosted web-cart. Please note: Both the integration needs to be established and this column needs to be filled out appropriately in order for Google Shopping to operate correctly.

Syncing Google Shopping and SellerActive Information

Just like SellerActive price and quantity updates, SellerActive will send updates to your Google Shopping listings consistently. SellerActive can also send UPC and Brand information to Google. Just make sure these fields are filled out.

Please do not link marketplaces that are not integrated with SellerActive, as quantity deductions will not sync.

Unfortunately, you cannot edit listing information in the feed to Google. Your listing title will be pulled from the Title information listed in your shopping cart.