Overview of Amazon Repricing

Marketplace Management provides Marketplace Management integrations across e-commerce platforms, marketplaces, and other online retail options. Repricing gives you the edge over your competition and provides the key tool for dominating sales in multiple marketplaces.

Automatic repricing happens via one of the Marketplace Management repricing strategies, such as Algorithmic Buy Box or Price Mirroring. Each strategy targets specific marketplaces and client business objectives.

These documents are a good starting point for understanding how Marketplace Management repricing works for Amazon and how it can take your business to the next level. The topics discussed are:

  • What is the Buy Box?
  • How do I win the Buy Box?
  • When and why will my prices change?

What is the Buy Box?

The Buy Box is the primary selling method on most e-commerce marketplaces. If you want to get started with the Buy Box, start here. This section is Buy Box 101.

How do I win the Buy Box?

Marketplaces such as Amazon and Walmart allow multiple third-party vendors to compete for customers by selling the same SKU. Learn how Marketplace Management helps you to win the Buy Box.

When and Why will my Prices Change?

Marketplace Management automated repricing strategies are triggered by changes in the marketplace. Learn why and when this happens, and how it gives you a key advantage.