VIDEO: Multichannel Fulfillment Integration Settings

Multichannel fulfillment helps you fulfill an order outside of Amazon using Amazon’s FBA program. Here's a rundown of the required integration settings, and info on creating shipment mappings between channels.

In this video

  • How to enable Auto FBA for channels
  • How to create shipment mappings between Amazon and a channel, such as Shopify


Hello, and welcome to our video tutorial on using SellerActive’s multichannel fulfillment capabilities. This technology allows you to fulfill an order outside of Amazon using Amazon’s FBA program.

In this tutorial, we’ll be reviewing the integration settings that are required for multichannel fulfillment, as well as an instructional for creating shipment mappings between channels.

The first step in setting up multichannel fulfillment in SellerActive is to make sure that your Amazon integration is fully established. Head over to settings, and integrations to complete this process if you have not already done so.

Our next step is to navigate to the integration that you plan to set up multichannel fulfillment on. Please se the video notes below for a comprehensive list of channels that we support. For this tutorial, we’ll be using Shopify as an example.

After clicking on the Shopify integration, you will notice an option in the SellerActive-specific settings called “Enable Auto FBA”. When selected, this setting will begin syncing your Amazon FBA quantity to your Shopify listings, provided that you have listed the product on Shopify using a Seller SKU that matches the FBA SKU on Amazon. This setting will also enable our order manager to recognize when a Shopify order is ready to be fulfilled by Amazon.

However, a few more steps in the set-up process need to be completed before the connection is secure.

1. Head back to your integrations and click on Amazon. Scroll down to the bottom of the page and you will see an area for mapping shipping methods between channels. This is the lynchpin for our system to recognize when a Shopify order needs to be sent to Amazon, and this all depends on the shipping methods you have offered on Shopify.

2. Click add new record, select Shopify in this case, wait for the tool to load, and then proceed to select a shipping method that you offer for Shopify customers. I happen to be offering USPS Priority shipping so I’ll find this selection and will then proceed to map USPS Priority to Amazon’s Priority fulfillment option. If you offer a variation of Standard or Expedited shipping on Shopify, then you will want to link those options to Amazon’s Standard or Expedited services.

At this point, if you have more shipping methods offered on Shopify that you need to map to Amazon, go back through this same process to complete the connections.

3. Once your shipping mappings are saved, our system will begin to send newly placed Shopify orders over to Amazon using the specified shipment mappings created in our system.

For a short demonstration of how the multichannel fulfillment process looks like in our orders workspace, please click on the link at the end of this video for more information.*

Thank you for watching this tutorial and we look forward to helping you optimize SellerActive in our other tutorials!

Video Notes

Currently, we support multichannel fulfillment for the following channels: eBay, eBay Motors, Walmart, Shopify, BigCommerce, Jet, Magento, Newegg, Newegg B2B, WooCommerce.

We are a SKU-based system, therefore if you plan on using multichannel fulfillment, your FBA SKU will need to be listed on the channels that you plan on fulfilling through Amazon.