Sell on TikTok Shop using your marketplace or storefront listings

We help sellers grow. Expand to all of the top marketplaces through a single workflow.

Turn scrolling into shopping by listing on TikTok Shop with SellerActive

Some of the benefits...

TikTok Product Discovery Engine

Shoppers discover products through the Shop tab, creator recommendations, and brand content.

TTS Funded Promotions

Leverage TikTok Shop funded promotions for free shipping and shopper discounts.

Multi-Channel Listing & OM

List products in bulk and manage order fulfillment for all sales channels, from one e-commerce platform.

Expand to Top Marketplaces

Launch on Amazon, Walmart, Ebay, and more, with our native integrations and in-house support team.

70% of TikTok users discover new brands and products on the platform

*Source: TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021.

By launching on high-performing sales channels, sellers can expand their reach and dramatically increase sales. Through our comprehensive marketplace integrations, sellers see an average of 22% revenue growth in the first 60 days with SellerActive.

70%+22% RevenueDiscovery

How does it work?

  • Sign up for TikTok Shop and complete the seller application by providing your business details

  • Import your sales channel listings into SellerActive to build your product catalog

  • Connect to 3PLs like Amazon MCF and to route orders

  • Turn on outbound quantity updates to prevent overselling

  • Select products to list to TikTok and publish in bulk

  • Optimize your margins through automated repricing strategies

20+ sales channels and more...

Frequently asked questions, answered.

  • How do I get started selling on TikTok?

    Head to the TikTok Shop sign up page and complete the business application. Approval takes 2-6 days. If you have an existing TikTok account, you can link it to your shop. Import listings from top sales channels like Shopify, Amazon, Walmart, Ebay, and more, publish your products from SellerActive and begin selling! 

  • How long does it take for inventory to be updated on TikTok Shop?

    Our inventory export process is near real-time, running every few minutes when quantity changes occur.

  • How can I list products in restricted categories?

    Through SellerActive's product listing workflow, you can learn which exact product certifications are required for a restricted category and upload the documents for publishing all without leaving the app. Check out the full list of restricted categories in the TikTok Shop academy article, and learn about how certification uploads work in Marketplace Management in our Knowledge Base post

  • What is the difference between restricted categories and invite-only categories? How can I list within invite-only categories?

    Restricted categories are categories that require various product certifications to publish listings to (ex. cosmetics packaging labeling, food labeling, etc). Invite-only categories are categories that require additional approval from TikTok to be able to list within. Approvals can be requested through the seller center. 

  • Do I need to build out a social media profile on TikTok in order to sell on the platform?

    A TikTok profile is a great method for interacting with your customers. You can educate them on your product and learn about their needs. While sellers who produce TikTok content are typically the most successful, there are still opportunities to showcase your products in the Shop tab, through live streams, and by working with content creators to promote products

  • What fees are associated with selling on TikTok Shop?

    TikTok Shop has a referral fee of 2% plus $.30 USD per order that will be increasing to up to 6% on 4/1/24 and 8% on 7/1/24 (exact percentage can vary depending on listing category). We encourage you to take advantage of the lower referral fee before it increases. Learn more about selling fees in the TikTok Shop academy article

  • Who is eligible for TikTok Shop funded promotions?

    Any TikTok Shop seller is eligible for TikTok funded promotions when they are available. Sellers are enrolled by default in the Seller Center. Learn more about TikTok Shop funded promotions in the academy article