How do I set up my account to use Amazon's Multi-Channel Fulfillment (MCF) for sales channels that do not allow the use of Amazon packaging and Amazon Logistics as a carrier?

View the suggested steps to opt into this program, enable required integration settings, and set up your cross channel mappings for order fulfillment.

If you currently use Amazon FBA and want to use your pooled inventory to fulfill orders from other channels that do not allow the use of Amazon packaging and Amazon Logistics as a carrier, you can now do so using SellerActive's cross channel fulfillment feature and two specific settings.

Amazon Multi-Channel Fulfillment (MCF) provides fulfillment for any SellerActive supported channel for orders with U.S. addresses. 

  • If you're new to MCF and sell more than 7.5K units a year on non-Amazon channels, or if you're currently leveraging Amazon MCF and planning on scaling to over 60K MCF units a year for cross channel fulfillment, let us know and we can connect you with an Amazon representative through our partnership for more personalized account management.

1) Opt-in to the Amazon Blank Box beta program

    • If you have an existing Amazon account integrated within SellerActive as of 11/19 and already leveraging MCF, we will auto enroll you into this beta blank box program. 
      • If you're unsure about your enrollment status, reach out to your SellerActive rep and we can inquire on your behalf.
    • If you integrate after 11/19, you will be auto enrolled after enabling the blank box setting in step #3 below and an order has been submitted.
Not all Amazon fulfillment centers have the blank box option yet but Amazon is quickly rolling it out. To see if you already have FBA inventory that can be shipped in unbranded blank box packaging , you can check the Multi-Channel Fulfillment Inventory in your Seller Central account here.  Once you are enrolled in this program via step #1, you can send your inventory to Amazon fulfillment centers using the standard inbound process you typically follow. MCF will automatically place your inventory in the Amazon network for unbranded packaging fulfillment.

2) Enable/Update your SellerActive integration settings for MCF

    • If you're new to SellerActive, view this article to learn more about the inbound and outbound settings to use depending on your workflow needs. Reach out to for a complimentary onboarding session.
        • If you're using SellerActive only for MCF cross channel order management, here are the recommended minimum channel settings:
          • Amazon
            • Inbound: "Import Listings" and "Import Orders"
            • Outbound: "Allow SellerActive to manage and export order tracking"
          • Channels using MCF
            • Inbound: "Import Listings" and "Import Orders"
            • Outbound: "Allow SellerActive to manage and export quantities" and "Allow SellerActive to manage and export order tracking"
            • Before going live with outbound settings, meet with your account rep or reach out to support to get any questions answered and review your Fulfillment Center quantities in SellerActive to ensure your FBM and FBA inventory is as expected to avoid duplicated quantities. 
    • If you're an existing SellerActive user, once you enable the block Amazon Logistics and Blank Box settings via step #3 below, you will be prompted to re-authorize SellerActive to enable these settings.

3) Set up or update your Cross Channel Shipping Mappings

    • Settings > Integrations > Amazon FBA > Cross Channel Shipping Mappings
      • Ensure ALL channel shipping methods are mapped to a corresponding FBA Service (Standard 3-5 Days, Priority 2 Day or Expedited 1 Day).
      • If you haven't set up the mappings, view this video for a walkthrough on how to set up the shipping mappings.
    • Enable the "Blank Box" and "Block Amazon Logistics" settings for each channel you would like to set this for. You will be prompted to re-authorize.

      • Learn more about the unbranded "Blank Box setting."
      • Learn more about the "Block Amazon Logistics setting."
        • Note that blocking Amazon Logistics at either the account level or the order level will result in a 5% surcharge. 
        • If you have “Block Amazon Logistics” set to YES on Amazon Seller Central, all of your orders will default to that.

4) Ensure your SKUs match across all channels

    • If your items are not yet listed on the other channels, publish the listings using SellerActive or publish them directly on those channels. 

5) Orders will route to Amazon for fulfillment

    • As orders are submitted for Amazon MCF, within SellerActive's Orders workspace, the status will show as "Pending FBA." 
    • As orders are fulfilled by Amazon MCF, tracking from Amazon will be imported into SellerActive and back to the channel. The orders' status will show as "Shipped" within SellerActive's Orders workspace.
    • If MCF orders need to be cancelled, you will need to immediately cancel it directly on Amazon and also on the channel. 
    • SellerActive will update the FBA quantity on the connected channel as inventory is updated by Amazon. 
    • If you have both FBA and FBM inventory, FBA inventory will always be prioritized first.