Learn the benefits of and how to connect your Cart.com Storefront online store and Multichannel Management systems.

What are the benefits of integrating my Storefront account with my MCM account and how do I get started?

If any of the following apply to you, then the integration between Cart.com's Storefront and Multichannel Management solutions will benefit you:

  • You need a solution to keep your Storefront online store inventory in sync with your Amazon, Walmart, and/or ebay inventory. 
  • You want to fulfill your Storefront orders using your Amazon FBA inventory using Amazon Multi-Channel Fulfillment.
  • You want to expand to multichannel and use your Storefront product catalog data as the starting point to create listings on the marketplaces.

Please Note:

  • To use this integration, you will need to have created a Cart.com Console account and follow the steps below.
    • If you do not have a Cart.com login for your both your MCM and Storefront accounts, go to cart.com and click "Sign In" in the upper right, select "Create Account" and create an account using the same email address that you use to log into MCM and Storefront.
      • For MCM: Contact support@selleractive.com or your MCM onboarding manager and submit a request to link your accounts so you can login via the Cart.com page to access MCM. If you used an email that is different than your MCM login, please provide that other email address to Support.
      • For Storefront: Contact Storefront Support or your MCM onboarding manager to request your Storefront account be linked to Cart.com. Please provide the following information:
        • Store name
        • Cart.com Console username (if there is an existing account)
        • Which Storefront users need to be migrated
  • If you have multi-stores on Storefront, you will need to create multiple MCM accounts (child accounts). At this time, a single MCM account cannot be used to connect and manage inventory for multiple Storefront stores.

What are the details of the integration?

  • Products: Core product information and variation relationships will import from Storefront into MCM.
    • itemNumber - SKU
    • itemName - Title
    • manufacturerPartNumber
    • shortDescription
    • height
    • length
    • width
    • weight
    • weightUnit
    • cost
    • price
    • retail
    • updatedAt
    • pictures
    • variants 
      • variantGroupId
      • description
      • swatchFile
  • Inventory: Storefront products (see above) and inventory data will import into MCM.
    • Inventory that a user has in Storefront will not overwrite existing inventory in MCM, unless SKUs that only initially existed in Storefront upon integration are imported.  
    • For new SKUs from Storefront that are imported into MCM, the ‘on hand’ inventory quantity will be imported into the users default warehouse.
    • If you would like MCM to be your source of truth for managing inventory, once you have reviewed the pre-go live check list for managing inventory (quantities) from MCM, you can turn on outbound quantity settings within MCM for Storefront and allow MCM to keep Storefront on hand quantities up to date with the available inventory inside of MCM.
  • Orders: Unshipped orders will import from Storefront into MCM based on the order mappings you define upon integration.
    • MCM will always import "Approved – pending shipping" orders by default.
    • Any other order status that you map to "unshipped" will be imported as unshipped. 

How to get started

Step 1: Set up your integration

  • From within MCM, go to Settings, then Integrations
  • Select "Add Sales Channel" and select Cart.comStorefrontIntegration
  • Select the Cart.com Storefront you wish to connect. You can only set up one connection at this time. Click Connect to authorize this integration.
    StorefrontIntegration2
  • You will be redirected back to this app to continue your setup while your products and listings are automatically being imported.

Step 2: Meet with your onboarding rep to discuss your desired workflow

Step 3: Set up your account based on what want to use the integration for

You need a solution to keep your Storefront online store inventory in sync with your Amazon, Walmart, and/or ebay inventory:


You want to fulfill your Storefront orders using your Amazon FBA inventory using Amazon Multi-Channel Fulfillment:


You want to expand to multichannel and use your Storefront product catalog data as the starting point to create listings on the marketplaces:

Have any questions on how to get started or going live? Reach out to support@selleractive.com or your assigned onboarding rep.