Universal Christmas + SellerActive

How one decoration business uses automated repricing to shine bright during the holidays. 


“SellerActive’s automated repricing strategies help us ensure profitability while also maintaining competitiveness.”

- Alec Prianti
Universal Christmas

Universal Christmas' Success Story

The Challenge

Like many small business owners, Alec Prianti has learned to wear many hats. Since establishing Universal Christmas in 2011, Alec has been in charge of product data, online listings, warehouse management, and more. As the architect of Universal Christmas’ online presence, Alec started out small by dabbling in eBay, and building the company’s own webstore. But he soon learned that he needed help.

“E-commerce has a big learning curve,” says Alec. “Each marketplace has its own pros, cons and challenges, and as your presence on these marketplaces grows, so does the complexity.”

“We quickly found out that selling online is pretty challenging, especially during the influx of sales over the holidays” he says. “You have to keep up and make sure your inventory, pricing and orders are 100% under control.”

Christmas Present

The Solution

With a business like Universal Christmas, where the bulk of sales are made in Q4, Alec knew he needed help to stay ahead of his competitors. So he started shopping around for multichannel e-commerce software, and settled on SellerActive.

“We were looking at a bunch of other companies,” says Alec. “We chose SellerActive because we could work closely with the team to help improve our business.”

The team at Universal Christmas now uses SellerActive mainly for automated repricing and inventory control. The market for selling Christmas decorations heats up in Q4, and with automated repricing, Alec and the team at Universal Christmas can set up strategies that help ensure profitability while maintaining competitiveness in the market.

“Our market is competitive, especially over the holidays,” says Alec. “With SellerActive, we can customize the ways we stay ahead of our competitors while keeping our business goals in mind.”

Christmas Image 2

“Selling on marketplaces like Amazon is extremely competitive, so we use SellerActive automated repricing strategies to help us grow and achieve our business goals.”

- Alec Prianti
Universal Christmas

The Results

SellerActive’s automated repricing software helps Alec and the Universal Christmas team get set up for a bustling holiday season each year. With seven marketplaces under their belt, Universal Christmas also uses SellerActive for seamless inventory control and order management.

Like Santa and his elves, Universal Christmas and SellerActive work together to make a list, check it twice, and ensure that a growing base of happy customers get their gifts on time.

Universal Christmas 3

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