For large brands that built their business on direct-to-consumer (DTC) channels, the next stage of growth increasingly points toward multichannel expansion. Selling on Amazon, Walmart, eBay, Target+, and beyond isn’t just a way to reach more customers—it’s a strategic necessity in a fragmented commerce landscape. But scaling into multiple marketplaces introduces new challenges around inventory control, product data consistency, pricing, fulfillment, and customer experience.
That’s where multichannel tools like SellerActive—and the broader Cart.com unified commerce platform—make the difference. Whether you're launching your first SKUs on Amazon or managing a complex network of sales channels and fulfillment strategies, SellerActive’s automation and Cart.com's full-service solutions help large brands scale smarter, not harder.
Why DTC brands hit a wall when expanding
Marketplace selling requires a different operating rhythm than running a branded storefront. You’re subject to platform-specific requirements, algorithmic pricing pressures, fulfillment SLAs, and the ever-present risk of operational errors (like overselling or duplicate listings). Many brands underestimate:
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The operational overhead of managing multiple platforms
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The margin compression of marketplace fees and competitive pricing
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The need for tailored content, listings, and SEO per channel
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The importance of maintaining inventory and listing integrity across platforms
These challenges compound quickly. What starts as an exciting new growth channel can quickly become a drain on resources—unless the right systems are in place.
Automating marketplace growth with multichannel tools
SellerActive, Cart.com’s multichannel management software, was built to simplify the operational complexity of selling everywhere. For larger brands, it provides a centralized way to manage:
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Listing creation and syndication: Easily publish products across Amazon, Walmart, eBay, and more from one place—without starting from scratch every time.
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Inventory synchronization: Real-time updates across all platforms, reducing the risk of oversells or stockouts.
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Order routing: Route orders to the right warehouse or fulfillment partner based on rules you define.
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Dynamic repricing: Stay competitive and win more buy boxes with automated pricing strategies tailored per channel.
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Low-stock alerts and reporting: Forecast demand and act before you’re out of stock—or out of momentum.
Together, these tools remove operational bottlenecks so your team can focus on higher-leverage activities like product strategy, marketing, and customer engagement.
Expanding your catalog without duplicating work
One of the most powerful advantages of SellerActive is its listing duplication and channel expansion tools. For example, if your team has already built out a strong catalog on Amazon, you can use that same content as the foundation for launching on Walmart—with channel-specific customization layered in. No need to start from scratch.
This is especially valuable for brands managing large catalogs with multiple variations, bundles, or seasonal rotations. You can move fast, maintain consistency, and keep your team focused on strategy—not manual data entry.
How Cart.com unifies software and services for large-scale growth
As your marketplace presence scales, you’ll likely hit limits in-house—whether it’s bandwidth to manage paid ads across platforms, expertise in optimizing listings for each algorithm, or operational complexity in fulfillment and returns.
That’s where Cart.com’s full-stack offering comes in.
In addition to SellerActive, Cart.com provides:
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Marketplace Services: Strategy, content, advertising, and compliance for Amazon, Walmart, and other platforms
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Growth Marketing: Performance marketing focused on profitable customer acquisition and retention
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Omnichannel Fulfillment: First-party logistics services and warehouse network with built-in integrations
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Data and Analytics: Unified dashboards across software and fulfillment for real-time visibility
With Cart.com, enterprise brands get both the software and the strategic support to drive profitable growth across every channel. It’s a unified commerce approach designed for complexity—and scale.
Ready to go from DTC to everywhere?
Multichannel expansion is no longer optional—it’s the cost of doing business in modern commerce. But it doesn’t have to be chaotic or costly. With the right tools and a unified strategy, large brands can grow their marketplace presence efficiently, protect margins, and reach new audiences with confidence.
SellerActive and Cart.com can help you sell—and fulfill—anywhere. Contact us to learn more.