How to improve Walmart listing quality and increase marketplace visibility

Walmart Marketplace has grown into a major force in U.S. ecommerce, attracting high-intent shoppers with its reputation for value and convenience. But success on Walmart.com isn’t guaranteed—your listing quality plays a central role in how often your products get seen, clicked, and purchased.

If you're selling on Walmart Marketplace, it's critical to understand how Walmart measures and rewards high-quality listings—and how to improve your product data to drive sales.

What is Walmart listing quality?

Walmart uses a few distinct metrics to evaluate listing performance:

• Content Quality Score – a 0–100 rating based on how complete, accurate, and informative your product data is

• SEO Score – a measurement of how well your listing is optimized for search

• Discoverability – an indication of how easily customers can find your listing on-site

These scores are available in your Listing Quality Dashboard in Seller Center. Walmart updates them daily and uses them to inform search ranking, recommendations, and in some cases, advertising eligibility.

Walmart has made it clear: improving your Content Quality Score can directly improve your sales velocity.

Key elements of high-quality Walmart listings

1. Titles

Follow Walmart’s title structure guidelines (brand + key attributes + product type). Avoid filler words or promotional language. Title length sweet spot: 50–75 characters.

2. Descriptions and key features

The Short Description is critical for SEO and conversion. Use clear language, natural keywords, and benefits-focused phrasing. Then, include 3–10 Key Features—these feed into filters and site search.

3. Images

Walmart requires at least one image, but top-performing listings use 4–7+ images including lifestyle photography. The main image must have a white background and show the full product.

4. Item specifics and attributes

Walmart pulls these into its browse filters—which is how most shoppers navigate the site. Missing attributes like “color,” “material,” or “assembled product weight” can hurt visibility and suppress listings.

5. Rich Media (if applicable)

Walmart has expanded support for 360-degree views, comparison charts, and videos, especially for Pro Seller or Walmart Connect users. These assets can drive higher engagement and reduce returns.

How Walmart calculates Content Quality Score

Walmart scores listings across four pillars:

To reach “Excellent” status, you’ll need a score of 80 or higher.

Walmart often rewards high scores with better organic placement, especially in competitive categories. Even small improvements—like reducing return rates or adding missing attributes—can create a noticeable lift in traffic and sales.

Common listing quality pitfalls on Walmart

• Titles that don’t follow format guidelines

• Descriptions stuffed with keywords or lacking clear benefits

• Missing required attributes (especially in seasonal or apparel categories)

• Too few or low-resolution images

• Inconsistent or missing inventory data, which can lead to suppressed listings

Walmart may flag or unpublish listings that don’t meet minimum standards, particularly during peak sales periods.

Monitor your performance with the Walmart Listing Quality Dashboard

Walmart provides sellers with a built-in tool—the Listing Quality Dashboard—to help monitor and improve individual listing scores.

You can access it directly in your Walmart Seller Center account. The dashboard displays:

• Listing Quality Score: A numerical score out of 100 for each listing

• Scoring Breakdown: Visualizations of how each component (content, offer, ratings/reviews, fulfillment) contributes to the score

• Actionable Recommendations: Suggestions for how to improve underperforming listings

• Category Benchmarks: See how your listings compare to others in the same category

This dashboard is an essential resource for identifying low-performing listings and making quick, targeted improvements. It updates regularly, so you can track the impact of your changes over time.

💡 Tip: If you're using SellerActive by Cart.com to manage your Walmart catalog, you can push bulk updates to listing content and pricing directly from your central product feed—making it easier to act on Walmart’s recommendations efficiently.

Listing quality across channels: Why consistency matters

If you’re selling the same products on Amazon, Walmart, and eBay, maintaining consistency across listings is essential—not just for efficiency, but for brand perception and trust.

That’s where multichannel listing tools like SellerActive by Cart.com come in.

How SellerActive helps improve Walmart listing quality

SellerActive, part of the unified commerce platform at Cart.com, helps sellers create, manage, and optimize listings across marketplaces—including Walmart. With SellerActive, you can:

• Create Walmart listings in bulk from a centralized catalog

• Push content updates to ensure complete titles, descriptions, and item specifics

• Sync inventory and pricing across channels to avoid overselling

• Monitor listing health and resolve content issues quickly

• Enable dynamic repricing to stay competitive and win the Buy Box

For growing brands and sellers, SellerActive simplifies Walmart compliance and frees up time to focus on growth.

Final thoughts

Walmart listing quality isn’t just a compliance box to check—it’s a key performance driver. Strong scores improve your discoverability, customer experience, and long-term sales success on the marketplace.

By investing in quality content and managing your listings strategically, you’ll build trust with shoppers and with Walmart’s algorithm alike.

Want to improve your Walmart listings and scale across marketplaces?

Contact us to learn how Cart.com and SellerActive can help you improve listing quality, expand reach, and drive multichannel growth.