Expanding beyond Amazon with Walmart Marketplace
PanaSystem, a technology company specializing in consumer electronics, smart home devices, and computing accessories, has built a strong presence in e-commerce. While the company was successful on platforms like Amazon and eBay, it recognized the opportunity to reach new customers by expanding to Walmart Marketplace. With Walmart’s growing e-commerce presence and competitive seller fees, PanaSystem saw a valuable opportunity to diversify revenue streams and strengthen its brand.
However, moving onto Walmart Marketplace presented challenges. Listing optimization, inventory synchronization, and pricing management required a scalable solution to ensure efficiency. That’s where Cart.com and SellerActive’s Walmart Marketplace integration came in.
How SellerActive by Cart.com helped PanaSystem scale on Walmart Marketplace
1. Seamless Walmart Marketplace integration
Onboarding onto Walmart Marketplace can be time-intensive, with strict performance metrics and SEO requirements. SellerActive streamlined PanaSystem’s onboarding, ensuring listings were properly categorized, optimized for Walmart’s search algorithm, and published efficiently without manual work.
2. Dynamic repricing to win the Buy Box
Competing for Walmart’s Buy Box requires a strategic pricing approach. With SellerActive’s dynamic repricing, PanaSystem could automatically adjust prices in real time based on competitor activity and demand trends. This led to a higher Buy Box win rate and increased sales conversion.
3. Inventory synchronization across multiple marketplaces
Managing inventory across multiple sales channels was a key concern for PanaSystem. SellerActive’s real-time inventory synchronization helped prevent overselling, stockouts, and discrepancies between platforms, ensuring accurate stock levels across Walmart, Amazon, and other marketplaces.
4. Enhanced listing management for improved visibility
SellerActive’s listing optimization tools helped PanaSystem refine product descriptions, categorize listings correctly, and implement relevant keywords. This led to improved product visibility and higher conversions on Walmart Marketplace.
5. Actionable insights with the Opportunities Report
The Opportunities Report from SellerActive identified high-demand products and provided pricing recommendations to maximize competitiveness. This allowed PanaSystem to focus on profitable product categories and drive sales growth.
The results: Increased Walmart sales and operational efficiency
Since implementing SellerActive, PanaSystem has seen substantial growth on Walmart Marketplace:
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Walmart sales have steadily increased month over month, now accounting for 15% of total e-commerce sales.
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Automated repricing has improved Buy Box wins, leading to stronger sales performance.
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Inventory synchronization has eliminated overselling and stock discrepancies, improving fulfillment efficiency.
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Optimized listings have boosted visibility and conversion rates on Walmart Marketplace.
Future growth and continued partnership with SellerActive
Looking ahead, PanaSystem plans to expand its Walmart Marketplace presence by growing its product catalog and leveraging Walmart’s international reach. SellerActive will remain a critical partner in this expansion, providing automated tools for pricing, inventory management, and multi-channel selling.
“SellerActive has been an invaluable partner in our Walmart expansion, streamlining processes and improving sales performance. We highly recommend it to sellers looking to scale efficiently on Walmart Marketplace.” – PanaSystem
If you’re looking to expand your business to Walmart Marketplace and need a powerful automation solution, SellerActive’s Walmart Marketplace integration can help you streamline your operations and maximize profitability. Learn more today.