Walmart is updating how fashion categories are displayed on Walmart.com. Previously, images would need to be uploaded in a square format, and now, images are required to be uploaded in portrait (specifically a 4:3 ratio) format.
As a result of this change, listings in a number of apparel and accessory categories will need to be updated:
- Men's Apparel
- Women's Apparel
- Kids Apparel
- Baby Apparel
All images in these categories need to be updated to the new format by April 21. After this date, any listings without correctly formatted images may be unpublished from Walmart.com. Additionally, non-compliant images may also display as distorted.
What are the new image requirements?
Walmart’s Product Image Guidelines are as follows:
For listings with zoom capability, images will now need to be in 4:3 portrait format, and at least 1500 pixels wide x 2000 pixels high. For listings without zoom capability, images will also need to be in 4:3 portrait format, and at least 600 pixels wide x 800 pixels high. Swatches will remain as squares.
Walmart says that the 4:3 portrait aspect ratio is a strict requirement, and images uploaded in any other ratio will cause distortion when displayed in the new site design.
All images will need to be 1mb in size or less, and in RGB color mode. Walmart accepts JPEG, JPG, PNG, and BMP file formats.
If you sell products that will not fill up the entire height of the portrait mode space (such as sunglasses), center the item in the middle of the image. Shoes are an exception, and will need to be centered near the bottom of the image.
How do I update my product images?
If you’ve updated your images to the new portrait format and are ready to update your listings, here’s what to do:
If you created your listings using SellerActive
Simply go to your listings page and upload new images. And don’t panic! If you happen to miss the deadline and have listings unpublished, our new listings page now lets you view unpublished listings and take steps to fix errors; right inside SellerActive! For more on this new product update, check out our ecommerce blog.
If you created your listings directly through Walmart
You will need to log into Walmart to make changes (and to check for listings that may be unpublished).
How do I edit my product images?
Need to edit product images to the new 4:3 portrait mode? There are a few ways you can do this. If you’re already adept at photo editing software like Photoshop, you can batch edit your images for reupload. If you’re looking for a quick and easy solution, head to Picresize or Birme, where you can batch edit images online. Finally, if you’d rather pay someone else to do it, online freelancers can help you quickly and easily… for a fee.
Learn more about these changes
For more info straight from Walmart themselves, check out this Knowledge Base article on the new changes. Or, for a more hands-on approach, join Walmart’s Webinar on Wednesday April 11 at 11am EDT (GMT-4).