Walmart Webinar: How to Start Selling on Walmart Marketplace

  • 4 min read

SellerActive teamed up with Walmart Marketplace for a co-hosted webinar to help sellers get set up on their growing platform faster and easier than going it alone. During the webinar, sellers wanted to know more about the application process, how much it costs to sell on Walmart, and how SellerActive and Walmart work together to expedite new seller applications.

During the webinar, Alicia Definis from Walmart said:

“We’re really excited about growing the partnership with SellerActive, and about getting more great sellers on Walmart Marketplace. We think we’ve made a lot of great improvements to the seller experience, and want to make it more seamless and enjoyable in the future. We’re going to continue to iterate on that and get as many of you on the platform as we can, and look forward to getting more sellers live on Walmart Marketplace soon."

Learn more with the full webinar or read a transcript below:



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Applying to Sell on Walmart

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What are the fees to sell on Walmart? 

We don’t have a monthly fee and we don’t have an item setup fee. The only fee involved is revenue share. Our revenue share fee is competitive with our competitors, but no monthly fees or item setup fees add value back to our sellers.

Is there a minimum GMV requirement for becoming a seller on Walmart?

We used to have this requirement, but we do not any more. Over time we’ve learned that sometimes Gross Merchandise Value (GMV) can be low on another channel because there’s saturation in the category sellers are trying to compete in, so now, we allow sellers to join Walmart Marketplace regardless of their GMV.

How long is the normal turnaround time to get approved on Walmart's platform?

Applications will move a lot faster if you’re working with SellerActive or a channel management partner. We’ve really sped up their process, and conditional approval is available so long as you make it through the application, register your account and sign the selling agreement. You can be through that process in 25 minutes to begin the onboarding process, and then it usually takes around 48 hours to do two reviews on the Walmart Side—an application review and trust and safety review—before we provide you with approval and the ability to go live.

Walmart Marketplace application and onboarding

I completed my application a month ago and haven’t heard back. Should I resend my application?

If you’ve completed your application and want to work with SellerActive, talk to your SellerActive account manager, and we can work on your application internally between our teams. If you’re not a SellerActive customer, sign up and we can help you get set up faster.

When we completed an application, it was denied without explanation or any way to follow up. Is there a support team to reach out?

If you’re a SellerActive customer, email our support team and we can work with Walmart to get this handled.

Walmart: You can contact us to create a ticket, but the best option is to work SellerActive, because they will work directly with you and our acquisition and onboarding teams to serve you best.

Walmart Marketplace is selective by design

Currently, the Walmart platform does not allow sellers to delete and remove unpublished/retired listings permanently from the inventory. Is there a way to remove unpublished listings, or are there plans to do that?

This is not something we can do within Seller Center right now. We’ve received a ton of feedback about this, and while we can’t give you a firm date of when this issue will be resolved, we can tell you that we plan to make changes to unpublished and retired listings soon. For the time being we recommend using a platform like SellerActive to manager your listings, because they have the ability to remove listings from their interface, which will reduce the clutter you see.

Would Walmart Marketplace have a place for B2B selling? We are a Hydraulics company in Florida. We sell motors and pumps as well as hydraulic motor seal kits and parts. Would Walmart Marketplace let a company like us on?

We do not have a specific B2B marketplace, but we do allow B2B sellers, and see a lot of traffic for those types of items. We absolutely encourage you to apply as as Walmart Marketplace seller! We’d be happy to have you on board.

SellerActive: Additionally, we have a lot of customers in the industrial space who are having a lot of success on Walmart Marketplace, particularly with our automated repricing tools for Walmart. Reach out to if you’d like to learn more.

Is retail arbitrage allowed on Walmart?

We do not actively support retail arbitrage. 

Walmart 2-Day Shipping

IsIs Walmart affiliated with any Third Party Logistics (3PL) companies or third party warehouses?

Our official fulfillment partner is Deliverr. They partner with both Walmart and SellerActive, and they provide great results for their customers. For more information on the partnership between Walmart, Deliverr and SellerActive, check out our co-hosted 2-Day Shipping webinar here.




What is the Walmart Marketplace shipping process? Do sellers dropship and pay for shipping? Does Walmart pay for 2-Day Shipping?

There are two methods to do 2-Day Shipping. The first way is through Deliverr, who can fulfill 2-Day Shipping nationwide, which will get you that powerful 2-Day Shipping tag. Within the 2-Day Shipping program in general, the cost is on the marketplace seller. We also have the ability to do something similar to Seller-Fulfilled Prime where we grant you a 2-Day Shipping badge, which we can do at a SKU level as well as a state level. With this option, we ask you to prove that you have a low ODR (Order Defect Rate), essentially making sure that you (the seller) can fulfill through normal routes. Then you can apply for the ability to participate in the 2-Day Shipping program.

Deliverr also helps out with Walmart Marketplace onboarding. Are there additional benefits of working through SellerActive?

SellerActive: The reason we work so well with Deliverr is so you can work directly with them and Walmart for order flow. But SellerActive is a whole multichannel management system. There are a lot of features that we offer folks that help people get set up on Walmart and Deliverr easily. If you want to learn more, email

In reference to 2-Day Shipping, does Walmart have negotiated ship rates with any carriers?

Sellers have the ability to request our advanced Fedex Rate Card through Seller Center, however, we can’t disclose rate card information exactly until you request it for legal reasons. I definitely encourage current Walmart Marketplace sellers to open a ticket in Seller Center to find this information, or, if you’re not a current seller, open a support case with us and request that FedEx rate card link.

SellerActive Multichannel Management and Automated Repricing

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Is SellerActive similar to Monsoon?

We share some similarities, but SellerActive is more focused on competitive automated repricing and efficiency of listing products to multiple channels. Our product is a bit more dynamic in terms of how we integrate with other products, and we’re more cost-effective. If you’re using Monsoon right now and want to learn more about SellerActive, email or request a demo on our site, and we can evaluate if we’re the right fit for you. 

How much are SellerActive service fees?

We’re a very affordable platform. Our pricing tiers are available on our website, and we’ve even separated our tiers out into Basic Plans and Pro Plans, so you can easily choose a rate and tools that suit your budget.

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How could we check that our products are active for buyers to purchase after listing on SellerActive?

We have an awesome support team who works with our sellers to make sure their listings are active, but we also have reports that are available. For example, if a listing gets deactivated - we can figure that out and help you resolve the issue.


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About SellerActive by

SellerActive, powered by, is a leading multichannel management platform founded in 2011. Our platform enables e-commerce businesses to effortlessly expand their product reach across numerous channels, including Amazon, Walmart, TikTok, eBay, and more. With features such as centralized product catalog creation, automated repricing technology capturing the Buy Box up to 72% of the time, and streamlined inventory syncing and order routing. Whether you're seeking managed services or a DIY approach, SellerActive by offers top-rated support and proven success in online sales channels and marketplaces. New customers have achieved an average sales growth of 22% in the first 60-days, without expanding their workforce. Unlock the full potential of your online business with SellerActive and