What makes a successful eBay listing? What is the equation to have your product come up with more buyer searches? We sat down with eBay to learn the best practices with eBay listings and we are excited to share what we learned with you.
1. Use the Headline Space Correctly -
Use the full product name in the headline. DO NOT CAPITALIZE EVERY WORD OF THE HEADLINE or use special characters (!@#$%^&*). Your headline offers you 80 character spaces. Use as much as you need; the more you have the better your chances of matching the search term.
2. Clearly Describe the Item -
Specify the item’s condition, describe any flaws and include lots of pictures.
Specify item condition accurately, such as New, Used or Refurbished.
Include multiple pictures of the item in your listings, from multiple angles—especially if there are flaws. You get 12 FREE pictures per listing.
3. Be Careful With Templates -
It’s tempting to use eBay listing templates with different colors and interactive content including GIFs and videos but this results in slow page loading, content not displaying correctly or content not displaying at all on mobile devices. Ebay is currently moving away from templates that provide an unpleasant shopping experience.
4. Use Professional Pictures -
A simple, professional picture that shows details of the item with preferably a white clean background works best for listings. Pictures that are out of focus, sideways, or missing do not make for a great shopping experience.
5. Describe Variations Carefully -
When you are selling an item with variations make sure to take advantage of the 12 free pictures per listing. If you have an item that can be purchased in different colors make sure the names of the color are very clear and you have a picture of the color. A common search looks something like “blue Kitchen Aid”. If your variations are listed with “Cobalt Kitchen Aid” you will not be at the top of the search results.
6. Clearly Specify Your Terms and Conditions
Include shipping costs and methods used, payment details, returns, and fees. State your terms clearly. Make your terms of sale easy to find—and to understand—so buyers know what to expect. Terms should include: shipping and handling information, shipping costs and method used, forms of payment accepted, and return policy.
7. Offer Returns
Offer a generous returns policy. Buyers are more attracted to the thought of returns if something goes wrong. 30 day returns are ideal. Paying for shipping on returns lets the buyer know you have great customer service and you care about the buying experience.
8. Set Up Payment -
Paypal is a requirement which will avoid unpaid items going unnoticed.
9. Specify Shipping and Handling Services -
Provide all the details including costs and handling time to avoid miscommunication with buyers. Keep buyers informed on the status of their items by uploading tracking information on all your transactions. Doing this will help avoid negative reviews from buyers who demand a certain shipping time. Integrated shipping technology is a great tool than can help in this regard.
10. Do Not Ignore Open Cases Against You -
When a customer has an issue they will open a case in the Resolution Center with eBay. Use the Resolution Center to respond so there is no break in communication and if eBay has to get involved they can see that you are working with the customer to resolve the issue. If a buyer opens a case in the Resolution Center for an item not received or an item not as described by the seller, be sure to respond within 3 business days.
We hope this helps you understand what makes a great listing really Show up and stand out for more eBay buyer searches. If you have any questions, feel free to contact our experienced support staff for more information!