In 2021, consumer purchases on Amazon reflected a hopeful transition back to pre-pandemic lifestyles. Shopping trends continue to evolve as more people spend time outdoors and in larger gatherings and many of the popular products from 2020 are no longer a priority.
While 2020 best sellers included indoor activities, like puzzles and exercise bikes, the top-selling items on Amazon in 2021 focused on entertainment, travel, and beauty. Find out what new items became best sellers and what was left behind.
Amazon Best Sellers in 2021
Trends in 2021 reflected a return to in-person socialization, event-throwing, and prioritized comfort.
As most people at the beginning of 2021 were still in full quarantine, many consumers opted to buy products that enhanced their living spaces. This included at-home entertainment, cleaning products, home decorations, furniture, and cookware.
In particular, outdoor furniture had a shining moment. Amazon reported that outdoor furniture sales “nearly doubled [in 2021].” This also included event-related furniture, such as grilling products, which were up 70%.
Events, Parties, and Weddings
As more people became vaccinated and adjusted back to pre-pandemic routines, sales for event-related items skyrocketed in 2021. Compared to 2020, event and party sales more than doubled, including Amazon wedding gift registries.
Other top-selling products on Amazon included tableware, party decorations, and party costumes and accessories.
Sales spiked in 2020 as more people comfortably worked from home, and sales remained consistent through 2021. Top categories included athletic tops, athletic bottoms, and leggings. More people prioritized comfort in their daily dress, and thousands of people returned to the gym.
Although many returned to the gym, almost 50% of people opted-in to working out from home. Athletic sports apparel saw an increase of 40% in sales. Additionally, water bottles, yoga mats, and exercise bands all saw an increase.
As people returned to seeing each other in person, many took up beauty routines they left behind in 2020. Some of the most bought items on Amazon included teeth whitener, curling irons, and skincare products.
Although consumers were dressing more comfortably, many resorted to maintaining their looks through regenerative serums, moisturizers, and lotions. Lipstick sales increased by almost 60% compared to 2020.
Even health-related products, such as teeth-whitening toothpaste and mouthwash, were up 66% in spring 2021.
Travel items, including recreational vehicle care, cargo management, and exterior accessories, more than doubled in spring 2021. Top products such as Camco 25' PowerGrip Heavy-Duty Outdoor 30-Amp Extension Cord and Viair 40047 400P-RV Automatic Portable Compressor Kit grew exceedingly popular.
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