Mastering Walmart Pricing: The Power of Preferred Price in Winning the Buy Box

  • Quick read

The Importance of Preferred Price in Walmart’s Win the Buy Box Strategy

When it comes to selling on Walmart, getting your pricing strategy right is crucial. One key element to focus on is the preferred price setting in the SellerActive by repricer tool. This might just be one of the most important settings to get right, especially for winning the coveted Walmart Buy Box. Let’s dive into why this is so important and how it can impact your sales.

If you haven't used repricing software before check out these pages:

Why Is the Preferred Price So Important for Walmart Pricing Strategies?

  1. Fallback Price When There's No Competition

    Imagine you’re selling Widget A on Walmart, and you’re using the Win the Buy Box strategy. Initially, you have four competitors selling the same item. Now, if those competitors stop selling Widget A, you become the only seller. Without a preferred price, your item might stay at a low price, which isn’t ideal for maximizing profits. You definitely don’t want to keep selling at your minimum price when there's no competition.

    Setting a preferred price ensures that if competitors drop off, your price doesn’t stay at rock bottom. Instead, it moves to a more profitable level, helping you make the most out of being the sole seller.

  2. Repricing Only Moves Downwards

    Another reason setting a preferred price is crucial is because the Win the Buy Box strategy only reprices downwards. This means if your item hits the minimum price and doesn’t own the Buy Box, without a preferred price setting, it’ll stay at that minimum price indefinitely. By setting a preferred price, once your item hits the minimum and still doesn’t have the Buy Box, the price will bounce back to your preferred level and start repricing downwards again to win the Buy Box.

Why Repricer Tools Matter on Every Channel

Using repricer tools like SellerActive can significantly boost your sales and chances of winning the Buy Box. The Buy Box is where the majority of sales happen on Walmart, and having competitive, optimized pricing is key to securing it. The preferred price setting ensures your pricing strategy remains flexible and profitable, adjusting intelligently based on the competitive landscape.

As always, it’s important to regularly monitor your prices. Make sure your preferred price, minimum price, and overall pricing strategy align with your business goals. A well-set preferred price can help you navigate fluctuations in competition, ensuring you remain profitable and competitive.

How to Set a Preferred Price for Walmart Listings Using SellerActive by

There are a few ways to add a preferred price within SellerActive:

  1. Listings Export and Import

    You can export your listings, add your preferred price, and then reimport the file. This method is great if you have a lot of SKUs to update at once.

    How to export inventory from SellerActive

  2. Listing Details within the SKU Pane

    This method allows you to manually set the preferred price for each SKU individually.

  3. In Listings Workspace

    You can also set the preferred price directly within the Listings Workspace.

    Preferred Price Setting

Find out more about the Walmart Win the Buy Box Strategy in the video below:



About SellerActive by

SellerActive, powered by, is a leading multichannel management platform founded in 2011. Our platform enables e-commerce businesses to effortlessly expand their product reach across numerous channels, including Amazon, Walmart, TikTok, eBay, and more. With features such as centralized product catalog creation, automated repricing technology capturing the Buy Box up to 72% of the time, and streamlined inventory syncing and order routing. Whether you're seeking managed services or a DIY approach, SellerActive by offers top-rated support and proven success in online sales channels and marketplaces. New customers have achieved an average sales growth of 22% in the first 60-days, without expanding their workforce. Unlock the full potential of your online business with